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Proof was founded a few short years ago in 2011, but its roots run deep and can be traced back to the 1960’s, when Bud Dame started a sawmill in southern Utah. The company Bud started is still in the family 60 years later; his grandsons, Brooks, Tanner and Taylor, spent their early years working in the family business and still have direct ties today. Their experience taught them a deep love for entrepreneurship, nature and all things wood.

The idea to start Proof surfaced in 2010, when founder Brooks was trying to create a bamboo ski pole in his garage. The idea was a failure, but it planted the seed that would eventually morph into Proof. In the following year, while building up the idea of a bamboo or wood consumer product, the first prototypes for Proof were created.

The company launched in early 2011 and by February had its first sale via www.iwantproof.com. Proof was first run from the founders’ garage with one laptop and a rack of sunglasses, with Brooks moonlighting at Proof while working his day job. The first day, 6 pairs of sunglasses were sold, giving the brothers high hopes and dreams that Proof could become a real functioning business.

Brooks, Tanner and Taylor took the product to their first trade show the day after launching the Proof website, and the reception surpassed any expectations they could have had. They secured their first retailers in the US as well as several international retailers. Since then the company has continued to grow and expand, going from garage to global in three short years. Proof has kept pace with the demand for eco-friendly products, continuing to be a pioneer in sustainable eyewear.

Today, Proof is headquartered in Boise, Idaho, USA at the recently opened Proof Flagship Store, and is sold in more than 20 countries worldwide. The company is proud to call Boise its home and thankful to be part of such a supportive community as it continues to break new ground in sustainable eyewear and push the brand into new territory.

Wood Collection

The Wood Collection is handcrafted from the finest woods available including zebra wood, lacewood, ebony, mahogany, walnut bamboo, and stained bamboo. The woods used in these frames are sustainably sourced making them environmentally friendly. This unique collection comes standard with spring loaded hinges, a hand polished frame and coated with a water/sweat protective layer; this offers durability and a look that can’t be touched.

Boise Wood – The Boise combines timeless style in a slimmer traditional frame. The Boise can easily transition between a fashion forward statement to an everyday necessity. It’s a smaller traditional piece that pays tribute to the city it’s named after.

  • Handmade from sustainably sourced wood
  • CR39 lens / 100 UVA-UVB protection
  • Stainless steel spring loaded hinges
  • Frame size: 52-20-138
  • Water-resistant

MSPR: $90-$130

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Eco Collection

The ECO (Environmental Conscious Optics) Collection is hand layered from a cotton-based acetate and the finest woods available. Every pair in the ECO Collection comes standard with a polarized lens for the clearest visuals possible. The ECO Collection is completely renewable, biodegradable and hypoallergenic. Each frame goes through a 15-step handmade process to create this one of a kind piece. The ECO Collection solidifies Proof as the leader in sustainable eyewear.

Chaplin Eco – The Chaplin has solidified itself as a classic. The clean round lines showcase the hand layered ECO acetate creating a unique look that’s perfect for guys and girls seeking a modern style. The unique keyhole is complimented by subtle wood temples which are highlighted by metal accents that complete the look of this popular style in the Proof line.

  • Cotton-based acetate & sustainably sourced wood
  • CR39 lens / 100 UVA-UVB protection
  • 5-barrel hinges
  • Frame size: 46-25-140
  • Water-resistant

MSRP: $110-$115

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Skate Collection

The Skate Collection is handcrafted from Canadian maple skateboards. This unique collection comes standard with spring-loaded hinges and a hand polished frame that’s coated with a water/sweat protective layer. Skateboards were created to be extremely durable, so using that same construction, our glasses are significantly stronger than any other wood sunglasses on the market.

Donner Skate – The classic aviator inspired shape of the Donner transitions to the Skate Collection like a freshly masonited mini ramp. Like it’s siblings: the Wood & ECO Collections, the Donner Skate features the signature nose bridge and is highlighted by the Canadian Maple construction.

  • Handcrafted from Canadian Maple skateboards
  • CR39 lens / 100 UVA-UVB protection
  • Stainless steel spring loaded hinges
  • Frame size: 55-16-146
  • Water-resistant

MSRP: $115-$120

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YOUR REACTION?

2018 Old School Contest - Vote for Your Favorite Fashion Air!

  • Luca Kidd (25%, 506 Votes)
  • Shaun Murray (17%, 348 Votes)
  • Mike Weddington (14%, 281 Votes)
  • Cobe Mikacich (13%, 269 Votes)
  • Shawn Watson (5%, 108 Votes)
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