April 2nd, 2012 by alliance

Electric introduces the Loveless Collection.

“We are the chosen fleet of destroyers sent to smash the routine, to carve a new path and allow the unfamiliar to revel in the brilliance of uncontaminated design. We are unconcerned with what THEY say, what THEY expect, and how THEY live. We see the wretched and we crush their standards. We are not like them. We are the madmen and our path is clear. Our life is the road. Our life is the sound. Our life is LOVELESS.”

For more info check out http://www.electricvisual.com/products/sunglasses/loveless/

 

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