May 1st, 2013 by pressrelease

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Get Ready for the Action with the Polaroid XS100

Mountable Hi-Definition Sports Video Camera 

Easily Capture Life On-the Go 

Polaroid, the 75-year-old brand synonymous with instant imaging, sharing and fun, introduces the XS100 mountable hi-definition action video camera.  The newest addition to Polaroid’s robust instant camera and camcorder offering, the Polaroid XS100 sports video camera provides users with the ability to take videos and still images in a variety of sport settings.  Waterproof technology, low-light capabilities and a sleek, lightweight form enable action enthusiasts to capture and share all of life’s adventures. Additionally, video and images can be captured virtually anywhere thanks to a variety of mounts that come standard.

“The Polaroid philosophy for the past 75 years has been about sharing life with fun and easy-to-use products,” says Polaroid President Scott W. Hardy. “Our new XS100 hi-definition sports video camera brings this idea to a new level. Whether you are a pro athlete or just having family fun wakeboarding, downhill skiing or surfing at your favorite beach, the XS100 offers the portability, durability and versatility needed to capture and share your most memorable moments.”

Offered by C&A Licensing LLC, an authorized Polaroid licensee, the Polaroid XS100 hi-definition sports video camera has a professional 5MP sensor, an easy-to-use single button record and captures video in 720p, 960p and 1080p and still images in 3MP, 5MP and 16MP.  The XS100 has an aerodynamic design, shock-proof exterior, distortion-free ultra wide lens, which provides 170° of coverage and an auto rotation G-Sensor to help ensure the highest-quality videos, even during extreme action.  The XS100 has adjustable frame rates like burst shooting mode, time lapse and fast and slow motion, is waterproof for up to 10m and features professional low-light performance for shooting in all environments.

Equipped with bike and helmet mounts, the Polaroid XS100 hi-definition sports camera has a suggested retail price of $159.99 and is currently available at Polaroid.com and many retailers.

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The Polaroid Brand
Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to technology.  The history of Polaroid began 75 years ago, with its roots stemming back to Polaroid instant film, cameras and camera accessories – thus was the introduction of the famous Polaroid Classic Border Logo which is still recognized today as a true landmark of photography.

In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as instant and digital cameras, high-definition camcorders, mobile printers, tablets, flat-screen TVs and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value that the brand has long stood. For more information, visit http://www.polaroid.com or http://www.polaroidstore.com.

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC used under license. 

About C&A Licensing, LLC.

C&A Licensing, LLC is a leading manufacturer and reseller of digital cameras, camcorders, and related accessories in the consumer electronics marketplace. Headquartered in Ridgefield Park, N.J., C&A is the authorized Polaroid licensee for camera accessories, mountable sports video cameras, DIY home IP security cameras and the instant digital camera line. C&A recently acquired Ritz Camera and Image LLC, and now operates thirteen photography retail destinations across the country, the online photo specialty site, Ritzpix.com and the ritzcamera.com, wolfcamera.com and ritzcameraandimage.com websites. With over two decades in business, the depth and breadth of their inventory is constantly expanding as is their presence and reputation in the consumer electronic marketplace.  For more information, please visit http://www.camarketing.com.

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