SEATTLE, Wash (September 13, 2011) – After ten years of growth through some of the most innovative decisions and challenging times in the action sports industry, Seattle-based Evolución Innovations has become a rare entity in the retail sector through a successfully backwards business model – first online, then brick-and-mortar, and in the near future, print. On October 21, 2011, evo will host business and community partners, family, friends and customers in Seattle to recognize those who have loyally backed its unique ideals and who joined to form the vibrant culture that has made evo one of the biggest nationwide success stories in action sports retail this decade.
Founded in 2002 at a midpoint in his college career, Bryce Phillips started evo with a set of core values dubbed the “Great Eight,” focusing on credibility, authenticity, respect and above all “evolución”. With the help of evo’s diverse, yet tightly knit staff combined with a counter-tradition business model, Phillips and the shop have grown from two employees in 2002 to more than 100 today. Evo is no ordinary retailer, as it hosts everything from musical events to art shows, movie premiers, and off-site events, and has a knack for collaborating inside and outside of the industry to pull together a creative and passionate culture of individuals who are enthusiastic about both the sports and the lifestyle.
While the musical headliner will be kept to rumors until the 21st, evo’s track record leaves excitement for another action-packed night, having hosted artists such as Common Market, Snow Patrol and legendary emcee Talib Kweli, who closed out the first anniversary of the retail shop.
about: evo explores the collaboration between culture and sport by seamlessly joining fashion, music, art, and sport. Through our unique events, movie premiers, art exhibitions, and partnerships we are simply providing a venue to share what we love. Passion for building community is a driving force – both on a national level and locally here in Seattle. More here.