Fineline Industries, producer of Centurion Boats has announced that industry veteran Jim Emmons, through his marketing consulting firm, will handle Centurion’s marketing efforts. Emmons will oversee and direct the brand’s marketing that includes advertising, communications, and public relations for both the trade and consumer markets from his office in Lake Mary, Florida. Centurion has produced world-class watersports towboats – including the world’s first dedicated wakesurfing towboat – since 1976. Emmons will remain as the President of the WaterSports Industry Association (WSIA) and will continue to manage the Water Sports Foundations’ (WSF) U.S. coast Guard federal grant.
Most recently, Emmons served as the publisher for WaterSki and WakeBoarding magazines at Bonnier Corp. where he spent 21 years. In 1996, Emmons was appointed to the WSIA Board of Directors and in 2003 he became the association’s president, now serving his third term. In 2011, the WSF was awarded a non-profit grant of more than $637,000 to execute an outreach program designed by Emmons to increase the awareness of boating safety. Since December, the grant’s marketing efforts have reached nearly 10 million boaters. In the early 90’s Emmons was instrumental in establishing the World Wakeboarding Association which remains as the governing body of the sport of wakeboarding.
Rick Lee, president of Centurion Boats said, “We are thrilled to have an industry ‘big gun’ like Jim working with Centurion. His talents and skills compliment our team very nicely and with an improving market we are anticipating continued production growth.” Emmons said, “I’m excited to work with Centurion in a way that utilizes my talents, industry experience and contacts to help grow Centurion’s business. Rick and I have known each other for a very long time and we have always worked well together – this will be a lot of fun!”
Centurion Boats is most recognized as the first boat company to produce a dedicated wakesurfing boat and with its new ENZO SV244 model, Centurion remains at the top-of-the-class in this space. Centurion has been a pioneer in Wake surfing technology and held the first World Wake Surfing Championship in 1995, an event that has grown to become the worlds largest, annual, premier wake surfing event. For more information please contact Centurion Boats at www.centurionboats.com.