The National Association for Stock Car Auto Racing (NASCAR) and Centurion Boats announced a licensing agreement today that gives Centurion the right to build and sell a special series of high performance towboats that is officially licensed by NASCAR. As Centurion searches for new ways to build consumer relationships, the path has lead to a partnership with NASCAR and some of its top racing teams. The creative juices are flowing and the boats are being built to represent the speed, thrill, intensity, competitiveness and passion that are all true to the sport of NASCAR.
Known as an industry leader for unique styling, quality gelcoat graphics and innovation, Centurion boats built for this series promise to perform up to the standards set by more than 75 million loyal NASCAR fans.
“It’s an enormous honor to partner with NASCAR and Centurion is eager to prove it will rise to the occasion,” said Kayce Brewer, Centurion marketing manager. “Soon, boating enthusiasts will be able to cruise the lake and boldly boast their NASCAR pride.” Centurion is currently working with various racing teams to bring exclusive options, custom interiors and driver insignia to the boats so that each boat will proudly display the name, number, sponsor logos and even embroidered signature of the most popular drivers in NASCAR.
“Centurion is a leader in its class and we’re excited about partnering with the company for this unique series of towboats,” said Blake Davidson, NASCAR’s managing director of licensed products. “NASCAR fans’ passion for the sport extends far beyond the track and now, with Centurion, it will reach onto lakes all across the country.”
Centurion’s NASCAR licensed boats will be available in the last quarter of 2006.
The National Association for Stock Car Auto Racing, Inc. (NASCAR), which began in 1948, is the sanctioning body for one of America’s premier sports. NASCAR is the #1spectator sport – holding 17 of the top 20 attended sporting events in the U.S., the #2 rated regular season sport on television with broadcasts in more than150 countries, and has 75 million fans that purchase more than $2.1 billion in annual licensed product sales. These fans are the most brand loyal in all of sports and as a result, more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three major national series (NASCAR NEXTEL Cup Series, NASCAR Busch Series, and the NASCAR Craftsman Truck Series) as well as eight regional tours and one local grassroots series. NASCAR sanctions 1,500 races at over 100 tracks in 35 states, Canada and Mexico. Based in Daytona Beach, NASCAR has offices in Bentonville (Ark.), Charlotte, Concord (N.C.), Conover (N.C.), Los Angeles, New York, Mexico City and Toronto.
Fineline Industries, Inc., manufacturer of Centurion world championship towboats, is headquartered in Merced, CA. Centurion’s production capacities include two state-of-the art facilities – one in Merced and the second in Woodland, North Carolina. Centurion prides itself on innovation and design that change the way people think about towboats. Visit www.centurionboats.com for more information.
For additional information, contact: Scott Warfield, NASCAR PR, 704/348-9650 or firstname.lastname@example.org Kayce Brewer, Centurion Boats, 209/384-0255 or email@example.com