O’Brien showed up to Surf Expo ready to show off an entire new line of graphics and redesigned bindings for 2010. After focusing on boards last year, it was time for the bindings to get some love. All of the boots are now on stronger and lighter chassis. They are also now easier than ever to get into. With major players like Daniel Watkins, Josh Sanders, Sean O’Brien, and Dallas Friday, look for O’Brien to turns some heads in 2010.