GoPro Launches ŒGoPro Awards

GoPro customers can earn monetary rewards for pursuing and documenting their passions and contributing their content to be featured on the GoPro Channel and more

SAN MATEO, CALIF. – October 14, 2015 – GoPro, Inc. (NASDAQ:GPRO), enabler of some of today’s most engaging content, today launched GoPro Awards, an ongoing program that rewards the GoPro community for sharing their best GoPro photos, raw video clips and video edits with GoPro for inclusion in GoPro Channel programming, licensing and more. GoPro Awards will grant up to $5 million annually to creators of content that emotionally engages, amazes, or excites – from extreme to mainstream moments, professional to consumer. GoPro excitedly encourages all GoPro customers, be they enthusiasts or production professionals, to participate by pursuing their interests, capturing their experiences with a GoPro and submitting their most compelling moments to gopro.com/awards.

How GoPro Awards Works

1. Capture: Your interests. Your passions. Your life…with a GoPro

2. Submit: Your most interesting photos and videos to gopro.com/awards

3. Receive: Global exposure and ongoing awards. GoPro Awards will be given for memorable photos ($500), raw video clips ($1000), and video edits ($5000) in a variety of genres.

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About GoPro, Inc. (NASDAQ:GPRO)

GoPro, Inc. is transforming the way people capture and share their lives. What began as an idea to help athletes self-document themselves engaged in their sport has become a widely adopted solution for people to capture themselves engaged in their interests, whatever they may be. From extreme to mainstream, professional to consumer, GoPro enables the world to capture and share its passion. And in turn, the world has helped GoPro become one of the most exciting and aspirational companies of our time. For more information visit GoPro.com. GOPRO® and HERO® are trademarks or registered trademarks of GoPro Inc. in the United States and other countries.