February 19th, 2013 by pressrelease

SPY_Good Time

HAPPINESS IS HERE! THE SPY® HAPPY LENS™

Good Rays Accepted, Bad Rays Rejected

CARLSBAD, Calif.—SPY® is happier than a unicorn at a ring toss to announce the arrival of the highly anticipated Happy Lens™—SPY’s patent-pending lens technology that not only improves vision and performance, but helps harmonize mind and mood alike.

SPY’s Happy Lens™ lets in the sun’s good rays that promote balance in the body—fostering a positive uplift in mood and alertness—while simultaneously blocking the bad rays. (This is about feeling better.) As an added bonus, it’s also a polarized and color contrast-enhancing lens, giving you the best visual experience possible. (This is about seeing better.)

If you’re eyes are ready to smile too, you can now find the Happy Lens™ at your local SPY dealer at www.spyoptic.com/dealers. Available only from your friends at SPY, the Happy Lens™ will be offered in your favorite styles along with several new frames so everyone can look better, see better and feel better. Whether you dig vintage-inspired frames or classic wraps, you’ll be happy when any of these Happy Lens™ sunglasses are riding on your face.

To see the entire SPY Happy Lens™ line, go to www.spyoptic.com/happy. To learn how the Happy Lens™ technology works, go to http://youtu.be/WP73w9JhzEw. For more information about SPY, log-on at www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and @spyoptic on Instagram.

SPY Inc.: 
We have a HAPPY disrespect for the usual way of looking (at life). This mindset helps drive us to design, market and distribute premium products for people who “live” to be outdoors, doing intense action sports, motorsports, snow sports, cycling and multi-sports—the things that make them HAPPY. We actively support the lifestyle subcultures that surround these pursuits, and as a result our products serve the broader fashion, music and entertainment markets of the youth culture.  Our reason for being is to create the unusual, and this is what helps us deliver distinctive products to people who are active, fun and a bit irreverent, like us. It’s what makes us HAPPY, and our customers, too. Our principal products—sunglasses, goggles and prescription frames—are happily marketed with fun and creativity under the SPY® brand. More information about SPY may be obtained from: www.spyoptic.com, www.facebook.com/spyoptic.com, Twitter @spyoptic and Instagram @spyoptic.

Safe Harbor Statement:

This press release contains forward-looking statements.  These statements relate to future events or future financial performance and are subject to risks and uncertainties.  In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “expect,” “plan,” “anticipate,” “believe,” “feel,” “estimate,” “predict,” “hope,” the negative of such terms, expressions of optimism or other comparable terminology.  These statements are only predictions.  Actual events or results may differ materially.  Factors that could cause actual results to differ from those contained in our forward-looking statements include, but are not limited to lack of continuity and effectiveness of our management team, our ability to generate sufficient incremental sales of our core SPY® brand and new products to recoup our significant investments in sales and marketing, our ability to reduce our breakeven point on an operating basis, our ability to maintain or increase the availability of our existing credit facilities and otherwise finance our strategic objectives, and the other risks identified from time to time in our filings made with the U.S. Securities and Exchange Commission.  Although we believe that the expectations reflected in our forward-looking statements are reasonable, we cannot guarantee future results.  Moreover, except as required by law, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.

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