Hyperlite Launches New Apparel Direction
Redmond, WA – Today, HO Sports company, Inc. announced the launch of their new Hyperlite apparel line for 2007. In partnership with the S-Group, a design, development and sourcing house out of Portland, OR Hyperlite will introduce a men’s and women’s product line consisting of board shorts, neoprene tops, sun guard tops, t-shirts and fleece. The line has been designed specifically for the water sports enthusiast with quality of materials, new construction methods and brand design features as an integral part of the offering. The line will also introduce materials such as environmentally friendly bamboo, which has been used in lieu of cotton in many of the tops presented for 2007.
“This is a great opportunity for Hyperlite, our trusted retail partners and our many loyal consumers throughout the world,” acknowledged Tim Joyce, President/COO. “We are a fresh water sports company that for years has allowed the salt water companies and others, to cater to the needs of our retailers and our consumers. I believe this is a great
opportunity for us to mean more to our retail partners while satisfying the product needs of our specific consumers,” said Joyce.
This product is now available in pro shops and specialty retail. It can also be viewed by visiting www.hyperlite.com.