Hyperlite Partners with NW Riders
Hyperlite celebrated the return of top level wakeboard events to the Pacific Northwest last season and in the process worked closely with NorthwestRiders ensuring their success and impact in the market. Hyperlite is excited to announce that a partnership with Northwest Riders has been inked for the 2012 season and beyond. NorthwestRiders will be supplied a complete line of Hyperlite products to be used by their coaches and students during the riding season. NorthwestRiders will also play a major role in The Hyperlite Experience at Seafair as this year’s event will offer public rides on the ERC Cable and allow NW Pros an opportunity to compete on a major stage.
“Connecting Hyperlite and Northwest Riders is a natural fit for us especially with the growth of our Hyperlite Experience at Seafair and their influence through local lessons.” –says Greg Nelson, Hyperlite Wakeboards
With the return of Pro Wakeboard Tour in Monroe, The Hyperlite Experience on Lake Washington and the continued enthusiasm for the local events organized by Northwest Riders, excitement is at an all time high. Northwest Riders runs their wakeboard lessons during the season coaching almost 500 riders a year. With their own contest series and their involvement in many other regional contests and events, they are actively involved in shaping the local wakeboard community.
Greg Young of Northwest Riders had this to say: “We are super excited about partnering with Hyperlite. They’ve been around since the very beginning and even as the most recognized name in wakeboards around the globe, they’ve never forgotten their roots here in the Northwest. Hyperlite’s desire to get involved at the grassroots level here in the Northwest goes hand in hand with our company’s mission, and with all of our shared passions, the details of our partnership just fell naturally into place. ”