Jimmy Buffett’s Margaritaville Partners with Orange21 to Produce Iconic Eyewear Brand

World-renowned singer/songwriter/author and pilot Jimmy Buffett, has teamed up with Orange21 to produce a signature line of eyewear for his Margaritaville brand. Launching in key retailers this summer, the premium eyewear line joins the Margaritaville products that include all of the essentials for the tropical escape lifestyle.

The collaboration with Orange21 was a natural choice for Margaritaville, “America’s leading lifestyle brand.” Jimmy Buffett has personified the aviator/adventurer for three decades and his evocative lyrics and lifestyle have inspired a cross-generational following. The Margaritaville concept translates vividly into attire, foods, spirits, and party/tailgate essentials; attracting a diverse customer base that enjoys bringing Margaritaville with them wherever they go.

Orange21 is a premium producer of eyewear. Based in Carlsbad, California, the Orange21 brands – SPY Optic and O’NEILL Eyewear – have become market leaders in both style and quality. The addition of the Margaritaville Eyewear line to its growing stable of brands is another great story from the people who invite everyone to “Live Through Our Lens.”

“Orange21 is honored to be producing this line of eyewear for Jimmy and for Margaritaville. Jimmy’s life work continues to touch so many people and has basically defined the notion of FUN for all the right reasons. That’s the kind of friends we like to hang with!” says Stone Douglass, CEO of Orange21. “Adding Margaritaville Eyewear to our lineup is a continuation of our multi-branded strategy at Orange21 and we look forward to continued success as an expanding and authentic leader in the lifestyle eyewear market.”
Look for this premium line of eyewear to be a featured player this summer at Margaritaville and with Jimmy on his 2010 “Under The Big Top Tour.”  Visit Margaritaville.com for details.

About Orange 21 Inc.

Orange 21 designs, develops, markets and produces premium products for the action sport, motorsports, snowsports and youth lifestyle markets. Orange 21’s primary brand, Spy Optic (TM), manufactures sunglasses and goggles targeted toward the action sports, motorsports, snowsports and youth lifestyle markets.

Safe Harbor Statement

This press release contains forward-looking statements. These statements relate to future events or future financial performance and are subject to risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “expect,” “plan,” “anticipate,” “believe,” “feel,” “estimate,” “predict,” “potential” or “continue,” the negative of such terms or other comparable terminology.  Comments in this press release regarding, among other things, our future prospects, new opportunities and our new Margaritaville product offerings are forward-looking statements and are subject to inherent risks. These statements are only predictions. Actual events or results may differ materially. Factors that could cause actual results to differ from those contained in the forward-looking statements include, but are not limited to: the general conditions of the domestic and global economy, changes in consumer discretionary spending; changes in the value of the U.S. dollar, Canadian dollar and Euro; changes in commodity prices; our ability to source raw materials and finished products at favorable prices; risks related to the limited visibility of future orders; our ability to continue to develop, produce and introduce innovative new products in a timely manner; our ability to identify and execute successfully cost-control initiatives without adversely impacting sales; the performance of new products and continued acceptance of current products; our execution of strategic initiatives and alliances; uncertainties associated with intellectual property protection for our products; and other risks identified from time to time in our filings made with the U.S. Securities and Exchange Commission. Although, we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results. Moreover, we assume no responsibility for the accuracy or completeness of such forward-looking statements and undertake no obligation to update any of these forward-looking statements.