November 5th, 2010 by pressrelease

LIQUID FORCE IMPLEMENTS FRONT WINDOW TO HELP ITS LOCAL RETAILERS COMPETE

ENCINITAS, CA—Liquid Force—a premium provider of wakeboards, wakeskates, wakesurfers and accessories based in Encinitas, CA has joined a growing roster of brands to support and promote their key local retailers by implementing Front Window from Clarinova. Front Window is a new solution for brands, helping to ensure their retailers are more easily found in local web searches. It also provides key information such as up-to-date inventory, brand information, in-store promotions and contact details to help consumers make educated retail purchases.

Front Window technology is based on search engine optimized, feature-rich websites specially designed to improve local search results. With Front Window, Liquid Force will provide co-branded websites for their retail stores. There is no charge to its retailers and the results will massively increase brand presence on the web and generate more foot traffic to more local retailers.

Scott Yankton, President and COO of the start-up Clarinova Inc., explains, “Local search marketing is the key to guiding customers to local retailers. Data consistently shows that consumers use the web to find out where to buy the products they plan to purchase in local brick-and-mortar stores. It’s essential to be visible to these potential customers while they are researching products online. Front Window is an effective solution to drive more traffic to retailers’ stores.”

Liquid Force has seen the value of supporting local retail. “We’ve learned that connecting with customers locally is essential,” says Tony Finn, founder of Liquid Force. “By signing on with Clarinova for Front Window, we’ll be increasing our own brand visibility and supporting our local retailers. We see this service as an investment in retail; and with a service like this, everybody wins.”

Studies show that there are approximately 1.5 billion local searches per month, and that this number is growing fast. “This is just too large a number to ignore in a brand’s quest for increased market share,” says Yankton.

“Liquid Force has built a reputation as a quality brand through great product and great marketing,” says Yankton. “In the same way they invest in bold retail window graphics to catch the eyes of consumers driving past their local stores, Front Window provides a digital solution for consumers ‘driving’ by their stores at the speed of the web.”

In addition, Clarinova will promote all of the Liquid Force websites through local business directories, social media, email marketing, search engines and blogs to ensure that they are highly visible.

To learn more about Front Window see clarinova.com.

About Clarinova:

Encinitas-based Clarinova is a collaborative web marketing company that works with manufacturers and their retailers to create a powerful online presence. Clarinova’s core technology—Front Window software—bridges the gap between creating a brand and making certain it is well-represented on retail websites and across the Internet. The Front Window technology facilitates local search by guiding customers to retail stores. It also redistributes social media and other content, and allows retailers to easily maintain accurate inventory online.

About Liquid Force:

Founded in 1995, Liquid Force quickly became the leader in wakeboard products and apparel. Liquid Force is dedicated to relentless innovation, progressive design, maximum functionality and unparalleled quality. Supported by a superior team of athletes, Liquid Force events include the Free For All series and world famous BROstock.  For more information, visit www.liquidforce.com.

For more information contact:
Clarinova Inc.
Phone:  858 207 6397
www.clarinova.com

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