Miami, FL — MasterCraft announced that it has earned the Best Marine Site Overall at the annual North American Marine Industry Web Award presentation sponsored by NMMA and   The awards are designed to recognize companies that lead the North American marine industry's drive towards higher standards of excellence in website design and content.

"The web is obviously playing an exponentially larger role in window shopping and final retail demand, even with items like cars and boats" says Phil Walker, e-Business Manager at MasterCraft. "As a result, we had to move to more than just a branding piece – it is now a destination.  Our website is designed to let people discover our water lifestyle and buy into it with compelling and actionable content that ultimately drives leads to our retail partners."

            The judging panel for the 2008 awards included one person from, one from the NMMA and two additional Internet professionals with appropriate credentials and experience from outside of the marine industry.  These judges reviewed and analyzed nearly 100 different websites, eventually handing out five awards:  Best OEM/Manufacturer Site; Best Marine Equipment Site; Best Dealer/Broker Site; Best Marine Site Overall and Outstanding Contribution to the Online Marine Industry.