Ocean Minded Partners with Zappos.com to Host Lake Mead Beach Clean-Up
SAN CLEMENTE, CA— November 5, 2008 — Ocean Minded recently reached a new landmark by hosting their first-ever beach clean-up at a lake location. On Tuesday October 28th, the company partnered with online footwear retailer, Zappos.com, and held a clean-up at Boulder Beach, which is part of Lake Mead’s National Recreation Area, in Boulder City, Nevada.


“Over the past four years, we have built a solid business relationship with Zappos.com and wanted to partner with them to clean up Lake Mead, which is in their backyard. All water comes from the mountains, lakes and streams and ends up at the ocean, so we felt strongly about hosting a lake clean-up this year. The event was one of the most successful beach clean-ups in the history of Ocean Minded, and we look forward to hosting additional clean-ups located on lakes and waterways,” stated Gary Ward, Founder of Ocean Minded.


More than 115 volunteers and Zappos.com employees scoured the vast desert beach in an effort to rid the area of trash and debris. Over the past year, the water level at Lake Mead has been slowly receeding, leaving any trash that was once at the bottom of the lake exposed and littered across the beaches. The beach clean-up group gathered more than 100 bags of trash amounting to approximaately 500 pounds of debris and recyclable items, leaving Boulder Beach clean and ready for the public to enjoy.



About Ocean Minded, Inc.

The Ocean Minded™ brand was established in 1996 by Gary Ward, and was built on the principles of protecting our beaches, respecting the environment and an overall love for life. Ocean Minded is a leading designer and manufacturer of high quality footwear, apparel and accessories primarily targeted at the beach, adventure and action sports markets. Our products are geared to those who seek a combination of fashion, functionality, and comfort.
At the core of Ocean Minded’s business philosophy is its involvement in causes to protect the environ­ment. The company has partnered with the Surfrider Foundation, a non-profit grassroots organization that is dedicated to the protection of the world’s oceans, beaches and waves through conservatism, activ­ism, research and education. Our employees live the Ocean Minded™ philosophy by actively leading community beach clean-ups and educating our customers on the importance of leaving the ocean and all waterways in better condition than when they were found.
Our product, philosophy, and lifestyle have also been embraced by the world-class athletes we sponsor. Bethany Hamilton, Bede Durbidge, Greg Long, Rusty Long and Dean Randazzo are just a few of our team riders who travel the world as Ocean Minded™ brand ambassadors.