Overton’s to sponsor wakeboarders Phil and Bob Soven Star wakeboarding brothers to work with most renowned name in watersports

GREENVILLE, N.C., April 21, 2011 — When one thinks of the renowned names in watersports, Overton’s comes immediately to mind for high-quality gear at affordable prices. Now, another one of the top names in the sport – Soven – is joining forces with Overton’s. Star wakeboarding brothers Phil and Bob Soven will be sponsored by Overton’s for the coming season.

“We are very excited to partner with two of the true stars of the sport in Phil and Bob Soven,” said Vernon High, director of purchasing for Overton’s. “So much of what we do at Overton’s is centered around family fun on the water, We look forward to working alongside one of wakeboarding’s most renowned family names to promote the sport for enthusiasts of all ages”.

Phil Soven, 21, is coming off an amazing 2010 season where he finished first in the King of Wake standings (for the third time in his career), first in the Pro Wakeboarding Tour standings (for the third time in his career) and first in the WWA World Series standings for the fourth consecutive year.

Bob Soven, 20, was named Rookie of the Year in 2010 after his first season of professional competition. He ranked third in the final King of Wake standings and won wakeboarding events in Miami and Colorado Springs. In 2009 he was featured in Sports Illustrated after becoming the first amateur to win all five stops of the Junior Pro Men’s Tour.

“Overton’s is the top name in the game when it comes to having a wide selection of quality gear at great prices, so it’s going to be great fun to promote their good name on the water this season,” said Bob Soven. “My brother and I are looking forward to another great season of successes, and being a part of the Overton’s team is a great first step toward an enjoyable 2011.”

As part of their sponsorship agreement with Overton’s, the Soven brothers will star in new video productions that will be coming out later in 2011, appear in Overton’s photo sessions and promotional materials.

More information about Overton’s including the company’s renowned on-line catalog, can be found by visiting www.overtons.com.


About Overton’s

Over the years, Overton’s has grown from its humble beginnings in the back of a grocery store in Greenville, NC, to the World’s Largest Watersports Dealer. Widely recognized and respected in the industry, Overton’s catalog and website www.overtons.com provide consumers with the widest selection of boating accessories and watersports equipment available. The company’s acquisition by Gander Mountain in December of 2007 assured continued growth, allowing expansion of offerings and the availability of products in Gander Mountain’s 116 retail stores throughout the United States.