March 7th, 2011 by pressrelease

Overton’s to sponsor watersports INT Amateur Tour

Most renowned name in watersports partners with nation’s top talent showcase

GREENVILLE, N.C., March 7, 2011 — Serious watersports enthusiasts know Overton’s is the top name in the game when it comes to high-quality gear at affordable prices. Now, all fans of watersports competition from coast to coast will get to know Overton’s better as well. The watersports retail giant has signed on as the Platinum sponsor of the 2011 INT Amateur Tour, which will encompass hundreds of watersports events in more than 25 states throughout the nation in the coming months.

“This is a natural partnership between the talented people who are the future of competitive watersports in the nation, and the world’s largest watersports dealer,” said Mark Metcalfe, president of Gander Direct, Overton’s parent company. “We are excited to be part of a full season of exciting watersports competitions from coast to coast, and to be associated with the future stars of the sport.”

The INT Amateur Tour promotes watersports events for the entire family, allowing competitors of all ages and abilities to showcase and grow their skills in slalom skiing, wakeboarding, wakeskating and kneeboarding. Overton’s will be the platinum sponsor for the tour, and have a presence at hundreds of events that will be held from New England to the Pacific Coast in the coming months.

Overton’s will sponsor special promotions at many INT Amateur Tour events, with the latest versions of the popular Overton’s catalog available and gift cards awarded to select fans. The first tour events will be held in May and the season will conclude with West, Central and East regional championships in September at Villa Lagos near Gerber, CA, at Victory Lake near North Little Rock, AR, and at Coble’s Ski School in Lillington, North Carolina. INT offers divisions for participants of all ages and ability levels, from beginner to pro.  Each event offers non-intimidating competition and family fun. INT pulls the events with the best boats in the industry. All a participant needs to bring is their ski or board, life jacket, and INT takes care of the rest.

“The tour events are great fun for competitors and spectators alike, and as the top retailer of watersports equipment in the world, Overton’slooks at this partnership as the perfect opportunity to showcase the newest and best products we have to offer,” said Dan Owens, strategic marketing coordinator for Overton’s. “We’re looking forward to a fun season of getting out and meeting the future stars of watersports and their countless fans from coast to coast.”

For more information on the INT Amateur Tour and to see a schedule of events throughout the country, visit www.intleague.com.  More information about Overton’s including the company’s renowned on-line catalog, can be found by visiting www.overtons.com.

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About Overton’s

Overton’s began as a small company selling water skis in the mid 1970s and from that humble beginning has built an outstanding reputation by offering quality products at the best prices found anywhere. Today consumers look to Overton’s to provide the highest quality products for all boating and watersports needs.

Over the years, Overton’s has grown from its humble beginnings in the back of a grocery store in Greenville, NC, to the World’s Largest Watersports Dealer. Widely recognized and respected in the industry, Overton’s catalog and website www.overtons.com provide consumers with the widest selection of boating accessories and watersports equipment available. The company’s acquisition by Gander Mountain in December of 2007 assured continued growth, allowing expansion of offerings and the availability of products in Gander Mountain’s 116 retail stores throughout the United States.

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