The 2009 ‘King of Wake’ Aaron Rathy is the favorite to take out the inaugural Oakley Riot at the Sea Dubai Festival, to be held at Barasti, Le Meridien Mina Seyahi. Although the best riders in the world will be attending, Rathy said “I’m super excited for the Oakley Riot double up event in Dubai. 2009 has been an awesome season for me, with Oakley and Byerly Boards coming together to put it on, and with 8 of the best riders in the world invited, its going to be tough, but taking this win would be the perfect way to finish off the year”.
Rathy’s form has been impeccable this year, but with 3 other previous World Champions, including Rusty Malinoski the 2008 World Champion, he will have to be at his best. Emma Jones, Hyperlite Brand Manager, is predicting some tough competition. “Rathy will be the favorite based on this years form, however with this years line-up and being a double up event, it is too tough to call’
The Oakley Riot event is sponsored by Oakley, Sea Dubai Festival, Hyperlite, O’Neill, Nautiques and Bristol Marine, Le Meridien Mina Seyahi, Corona, Hummer and Barasti .
What: The Oakley Riot at the Sea Dubai Festival
Where: DIMC, Dubai with free public access to Barasti Beach
When: December 2nd, 2009 (2pm – 6pm)
Who: The Oakley Riot is brought to you by Oakley, Sea Dubai Festival, Hyperlite, O’Neill, Corona and Barasti located at Le Meridien Mina Seyahi. The best riders in the world are coming to Dubai for the invitational event. The UAE amateur wake tour will be held prior to the pro invitational, at the same venue from 8am – 12noon.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group (NYSE: LUX; MTA: LUX). Additional information is available at www.oakley.com
Sea Dubai Festival
The Sea Dubai Festival is an annual watersports event held by the Dubai international Marina Club in Dubai. Along with the Oakley Riot, the attractions for the festival include the Shamaal surf ski race, the Sea Dubai RC44 Gold Cup, lifeguard championships and sailing regattas.
Hyperlite are the number one selling wakeboard brand in the UAE & GCC. Their world-class team consists of the 2009 & 2008 Pro Mens World Champions & the first rider to land a 1080 degree spin in contest, ever.
Sometime around 1952, Jack O’Neill opened the first Surf Shop in a garage in Northern California. He shaped a few balsa boards and sold accessories like paraffin wax and a few vests he started gluing together from neoprene. When the vests started selling, Jack decided to go into the wetsuit business. His friends laughed. They asked him what he planned to do for the business after the handful of surfers in the area had bought one. Jack said he’d cross that bridge when he got to it. He hasn’t looked back since as the brand has spread internationally. Whether it is surf, snow, wake or ski O’Neill is found throughout watersports communities around the globe. For that we thank Northern California.
Bristol Marine Middle East and Nautiques by Correct Craft
Bristol Marine Middle East, French originated company with a track record of 50 years in the Marine Industry and exclusive importer of NAUTIQUES by Correct Craft, established their yacht /boat sales and charter activities in the Middle East in 2005. Bristol Middle East Yacht Solution is the leading charter company in the U.A.E. The Bristol Watersport Academy, based in the Dubai Marina, boast world renowned towboats – NAUTIQUES by Correct Craft. Their team is highly trained and experienced. Offices set in the exceptional site of the Dubai Marina – Marina Walk, where they welcome their future yacht owners in a prestigious mezzanine showroom in the Al Habtoor Tower, with a panoramic view over their marina based charter kiosk. www.bristol-charter.com
Al Boom Marine
The Al Boom Marine Group of Companies is the leading provider of leisure and lifestyle services, products and accessories in the United Arab Emirates. Over the years, the company has successfully expanded into the GCC markets. Al Boom Marine was founded 19 years ago by Mr. Adel Al Sumait, a Kuwaiti national and Mr. Marc Armstrong, a British national. Both partners were educated in the western world whilst spending their professional lives within the Arabian Gulf. As a result, Al Boom Marine has a management team empowered with the skills of western business environments and the inherent knowledge of local trading conditions required to master the market. They are very active in the business and are continuously looking for ways to improve the corporate image and general operations of the company.
Barasti at Le Meridien Mina Seyahi Beach Resort and Marina
Located in the heart of Dubai Marina, Barasti benefits from a superb beach-front location, perfect for watching the Oakley Riot. The event will offer free public access all day, with excellent food and beverage deals. Barasti during the Oakley Riot is the perfect, relaxed environment for the whole family, and Le Meridien Mina Seyahi is the ideal hotel for any Dubai holiday.
Corona are the official beverage of the Oakley Riot.
Hummer and Liberty Motors Dubai
Liberty Motors and Hummer are the official automobile of the Oakley riot. Hummer – Like Nothing Else.