Red Bull High Rise Recap
Lightning Man Promotions Ltd. and it’s subsidiary www.all-actionsports.com brought together the converging worlds of extreme FMX and wakeboarding along with Red Bull and MasterCraft during the Red Bull High Rise event in Grant Park Chicago where Ronnie Renner broke his world vertical jump record with a final jump of 63’5” INCREDIBLE! We then brought this Red Bull premiere athlete, his lovely wife and parents aboard MasterCraft’s Premiere Pro Wakeboard Tour X-Star as a featured boat in the Venetian Night Parade along the Chicago lakefront. With AC/DC blaring on the premium stereo Renner stood triumphant on the transom doing his best Bon Scott air guitar flanked by Red Bull Wings girls as we slowly passed the 500,000 plus that assembled at the lakefront for the parade. Cameras flashed as we approached the Red Bull exclusive viewing area on the shore and the crowd cheered while the cameras rolled on this unique natural brand alignment and unique product placement.