Red Bull Wake Lab
ATLANTA, GA – September 2, 2008 – Red Bull Wake Lab marks the next generation of wakeboarding and
will break the boundaries of the sport. On Saturday, September 13, 2008 at Lake Eola, in the heart of downtown
Orlando, a revolutionary cable system and “wakepark” will become the newest playground for wakeboarding’s
top riders. Set within the crown jewel of downtown, Red Bull Wake Lab’s course elements include an elevated
pool, hand rails and sliders inspired by skate and snow parks.
THE TEST SUBJECTS
Parks Bonifay, X Games Gold medalist and five-time Pro Tour Champion, hand-selected 24 wakeboarders to
compete in this innovative new format. Twelve wakeboarders will vie for eight spots in the semifinals, while a
select 12, which includes Red Bull athletes JD Webb, Adam Errington, Josh Sanders and Parks will automatically
advance to the semifinals.
One athlete might have a slight advantage over the other competitors. In 2006, JD Webb sailed more than 70
feet, ramp to ramp, over Lake Eola’s signature fountain which stands 30 feet high. The feat aired on Discovery
Channel’s “Stunt Junkies” and earned him a place in the record books and a key to the city.
In order to evolve the sport and create new experiences for riders, a new technology needed to be introduced to
test the theory of Red Bull Wake Lab. The catalyst for this event came to fruition with The Wake Park Project
and Sesitec’s cable system technology with portability to create the System 2.0. This straight-line cable system is
the only one in the market that provides a continuous ride and will make its US competition debut at Red Bull
Qualifying rounds start at 4:00 pm with the main event kicking off at 7:30 pm with a session by DJ Swamp. No
tickets required – this is a free event to the public. For media inquires, contact Lisa Beachy at (404) 434-5636 or
email@example.com. For complimentary images post event visit www.redbull-photofiles.com