What they say: The Proletariat's active noise canceling system works by reducing the amount of external haze allowed in while maintaining quality audio performance resulting in lifelike sounds and full bass. (Then it says the same thing in French …)

What we say: These are the new, hot thing at Expo this year. Skullcandy gave us a pair of these to use in our booth this year, probably because they knew they were going to have their speakers pointed at us all weekend. Their employees can't even hear anymore because they've been rocking out for three days. Kind of ironic, huh? Anyhow, these headphones are awesome, get some. Go to www.skullcandy.com to check out all the colors and styles.

PS — Reed Hansen says hello from Surf Expo, and also that he needs a sunglass sponsor.