SPY OPTIC ANNOUNCES 7th ANNUAL BOOT CAMP CONTEST
Spy Elite Athletes & Industry Partners Team Up for 7th Annual “Spy Boot Camp”
FOR IMMEDIATE RELEASE: Carlsbad, CA, June 8th, 2009 – Spy Optic, Inc., a leading action sports eyewear brand, announces the 7th Annual “Spy Boot Camp Contest” offering contestants the opportunity to share the experience of a lifetime with Spy world-renowned action sports athletes in their environments.
“Boot Camp gives our Spy action sports enthusiasts’ unprecedented access to meet, befriend and participate in their favorite sports with Spy’s roster of world-class professional athletes. They will leave with the most memorable experiences from Spy Boot Camp," said Fran Richards, Spy Optic Vice President of Marketing.
Spy Boot Camp 6 winner, Griffin Blackburn of Tyler, Texas from last year’s event said, “My overall impression of the experience was a life changing one. This was the trip of a life time. I left with confidence that my time spent in school to be a part of the industry that a company like Spy represents will not end in vain. The trip was the absolute time of my life. I never want to forget the people I met on that trip or the things I was allowed to be a part of.”
Seven Grand Prize winners will win a six-day, five-night all-expense paid trip to San Diego, California. Winners will surf and wakeboard with Spy’s elite professional athletes and will ride motocross with Spy’s seven-time Supercross champion Jeremy McGrath. In addition to experiencing each sport with Spy’s top athletes, winners will attend X Games 15 in Los Angeles and receive red carpet treatment by attending the hottest after party with action sports athletes and celebrities. Fuel TV will be covering the event and the winners will have the chance to be on television. Each winner will receive generous gift packs from Spy and industry partners.
Retail contestant entries will be received until June 21st, 2009. Consumer entries will be accepted until June 30th, 2009 through participating retailers and online at www.spyoptic.com/contests by submissions in 50 words or less of why they should be chosen to attend the “Spy Boot Camp 7 Contest.” One Grand Prize consumer winner will be chosen based on the most original creative submission. In addition, 25 consumer runner-up winners will receive prize packs from Spy and industry partners.
Winners will be posted online on July 15th, 2009.
The 7th Annual Spy Boot Camp Contest partners include Fuel TV, Monster Energy, Liquid Force, Plan B, KTM, Ogio, Omatic, Vestal, Skullcandy, Sanuk, Silver, Surf Diva and No Fear MX.
ABOUT SPY OPTIC, INC.
Spy Optic, Inc. designs, develops and sells premium eyewear products for the youth lifestyle market within action sports, fashion, music, and entertainment sectors. Spy’s principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding, motorsports, and wakeboarding and skiing. Spy’s innovative proprietary products utilize high-quality materials, handcrafted manufacturing processes and engineered optical lens technology to convey premium quality, contemporary style, and progressive design. Spy Optic, Inc. is a wholly-owned subsidiary of Orange 21 Inc. (NASDAQ:ORNG). Please visit www.spyoptic.com or contact firstname.lastname@example.org for inquiries.