March 13th, 2007 by admin

Here is what you’ve all been waiting for… The March Madness (Go Ducks!) edition of “The Truth”… No brackets to fill out here… just fun and informative news about the world we call Liquid Force…

Melissa Marquardt… LF’s Calendar Girl of the Month…
If you’ve got your own copy of the 2007 Liquid Force Calendar you already know that Melissa is our featured “rider of the month”. Taking the title very seriously, Melissa has started the month of March off very busy… between riding every day in preparation for the upcoming tour season, filming for FUEL TV's “Daily Habit”, and working with our design crew on her 2008 gear, there hasn’t been a day of rest for Melissa. Look for big things to continue for her in the upcoming months! To find out who’s on the pages of each month of our calendar, be sure to grab your own copy of the 2007 LF Calendar at any of your favorite wake shops. For a complete list of dealers, check out http://www.liquidforce.com/dealers.htm.

Let’s continue along with the theme of girls and keep you updated on the world of MAVEN…

MAVEN Launches new website…
After months of planning, designing, tweaking, and redesigning, the official site for all things MAVEN is ready to roll out. www.liquidforcemaven.com is the ultimate website for anyone wanting to know all they can know about the LF Girls and the world of women’s wakeboarding, wake skating, and wakesurfing. Whether you’re looking for the schedule for this season’s demo tour, Maven Sessions, or wanting to watch some cool videos from our girls, the new site is definitely one to mark on your favorites. Demo Tour schedules, blogs, interviews, product info (from a girl’s perspective), contests, and much more… you’ll find it at the new site of MAVEN.

Amber finishing up ’08 product designs…
Wondering what Amber’s been up to? Well she’s been just as busy as Melissa and the other girls. Between snowboarding in Whistler, wrapping up a successful season on the Australian Women’s Pro Tour, filming for her own “Daily Habit” on FUEL TV, and working at the WakeBoard Camp in Clermont, she’s also found some time to work with our design crew. Amber has been working on the 2008 version of her popular board, The Jett, among other products to be released next season. Based off of the reactions from the other girls in our office, we’re sure that Amber’s 2008 product is going to be hotter than ever!

Speaking of Amber’s “Daily Habit”…
Look for her episode to appear on FUEL TV this Tuesday March 13th at 6:00PM PST. Can’t watch that one? Don’t worry… it’ll re-air at 9:00 PM PST. Get an inside look into Amber’s busy schedule and her plans for the upcoming season. Don’t have FUEL TV yet? Find out more at www.fuel.tv .

OK… we’re not done talking about the girls…
LF is excited to announce that our favorite Nor Cal ripper, Shelby Kantor has just officially joined team LF. We’ve known Shelby for quite a while now, and we were anxious to get her on our team… especially after we watched her win our Rocklin, CA Slide Show event this summer. She stepped up and dominated… beating all of the guys that competed. Besides being a great rail rider and behind the boat rider, she’s a great person that has worked hard to help grow wakeboarding in Nor Cal. If you’ve ever been to a boat show up there, chances are she’s helped you with a purchase, or any questions you’ve had about wake gear. She’s a great asset to the wake community and we’re stoked to have her representing for LF and MAVEN.

OK Guys… it’s your turn…

First off, let’s talk about Shane…
He’s back! We’re VERY pleased to hear that Shane is doing well and is once again on the water… he’s had a long off-season coming back from his injury in the finals of last season’s Kelowna Contest and is fired up about the upcoming season. His motivation came from his love for being on the water, as well as from talking to consumers at this season’s boat shows about riding… he has said that just talking about it all winter kept him fired up about coming back. He’s ahead of schedule and has already spent time behind the boat getting ready for his “comeback tour in 2007”. Shane was at the top of the game when he got hurt and is no doubt going to come back as strong as ever. We’re excited to see what he brings to the water this summer!

LF Team Riders diving into product development…
We were recently lucky enough to be graced by the presence of Shawn Watson, Keith Lyman and Ben Greenwood as all 3 of them made trips to our Encinitas office to work on next year’s product. Watson and Ben both are deep into the development of their new pro-model graphics and designs and are excited about continuing to push the envelope of innovation for 2008. Let’s not get ahead of ourselves, though… we’re barely into the 2007 season. Watson’s boards have continuously been among the best selling boards, boots, vests, ropes, and handles in the market and no doubt will continue to bring smiles to more riders this summer than any others. Benny G’s new board, The Witness, has quickly become one of the most talked about. 50% of team LF in Australia has been riding Ben’s board, the Witness… “Remarkable”, “Explosive”, and “Wicked” are some of the words that have been used to describe the ride of the Witness… Try one for yourself and let us know what words you’ll describe it as… we’re excited to hear your thoughts! Did I mention that Keith Lyman was out here working on 2008 product? Well, we’ll just leave those details for another time…

Here are some details about Keith’s trip to So Cal that we can discuss… Thanks to our friends at California Watersports (www.carlsbadlagoon.com ), the 2nd annual Carlsbad Lagoon Freezeride went off! Next year we may change the name to “The Carlsbad Lagoon Unseasonably Warm Ride”… seriously… it was 75 degrees in March! Since we were too busy driving boats all day and having a good time, we didn’t get the chance to take many photos. Luckily our friend Dave from Wakeworld.com was along to capture the action… for a good article and plenty of killer shots of Keith Lyman going bigger than anyone was intended to go on a wakeboard, check out http://www.wakeworld.com/getarticle.asp?articleid=1031.

In the world of LF Films…

Justin and Terje… celebrating The Truth’s X-Dance award…
OK… OK…So Justin wasn’t in Norway celebrating his recent win for “Best Core Film” at X-Dance. He was however riding with Terje Haakonson, the greatest snowboarder ever! That’s right, thanks to Oakley, our man behind LF Films was over in Norway filming for Terje’s annual contest, “The Arctic Challenge”. For some info on his trip, be sure to hit him up on his blog spot at www.liquidforcefilms.com .

What’s happening with BROstock???

Smith Mountain Lake and Lake Powell dates locked in!
We are of course returning to Lake Powell for the 2nd Annual Lake Powell BROstock. The event will be held June 8-10 in Warm Creek Bay (same location we were in last year). If you’re interested in joining the party, via houseboat, check out www.lakepowell.com for all of your houseboat needs.

New to the BROstock series in 2007 is Smith Mountain Lakes in Virginia. August 10th is when the fun will begin and it will last all through the weekend until the 12th. For info on where to get houseboats and any other questions you may have, stay tuned for upcoming issues of “The Truth”, or call our friends at Wake and Skateboard Shop in Moneta, VA… 540-721-1941. We heard that “Virginia is for lovers”, so we figured we’d go check it out for ourselves… while we’re at it, we’ll put on a great party and hope that you all come join us for the fun.

Can’t make it to Lake Powell or don’t live near Virginia? Don’t worry… we’ve got 3 others spread throughout North America that may be close to you. Info on those will be coming shortly. Stay tuned, or check out http://www.liquidforce.com/brostock.htm for updates as they become available.

Here’s some news from our friends from the other side of the world…

LF Dominates the contest scene and party scene at the New Zealand Nationals!
According to our Kiwi Ambassador, Koenraad, team LF dominated the podium at the recent New Zealand Nationals! With LF locals like Andrea Fountain ruling the podium, it was an all LF show. The sport just continues to grow worldwide and we’re stoked to know that the youth of today are ripping on LF gear (check out the LF grom’s on the podium). Look for team LF/Team Kiwi to have a solid showing at the World Championships later this summer!

We’ll end with some news about our hottest new products…

The Limited Boots just arrived in our LF Warehouse!
If you’re like us, you’ve been anxiously waiting for your very own pair of LTD boots from Shane, Shawn, or Melissa’s designs. Well the wait is officially over…These scorching hot boots will be shipping off to dealers this week and should be hitting the “coolest of the cool” wake shops by early next week. If you have already ordered your own pair ahead of time, you’re very smart. These boots are in very limited supply and won’t last long. If you haven’t ordered them yet, be sure to get yours on order now… just don’t take my pair of Watson’s! To find your closest LF dealer, surf on over to http://www.liquidforce.com/dealers.htm and beg for your very own pair.

Custom Wake surfers shipping next week…
If you’re a die-hard surfer, or just someone looking to get the hottest shred stick for surfing behind the boat, your ultimate toy is coming soon! The long awaited release of our Custom 4-2 and Custom 4-10 surfers is nearly upon us. The hand-shaped surfboards created by Jimmy Redmon are due into our warehouse next week. Dealers are anxiously awaiting there arrival, so make sure you are first in line when they arrive. For specs, or any other info you may need, check out our write up on the boards and a shot of Collin Harrington ripping on his board at http://www.liquidforce.com/surfers_custom.htm.

That's it for now… Don’t worry, we'll return soon…bringing you more of the good stuff we call THE TRUTH!!!!

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