June 6th, 2014 by pressrelease
Tattoo Print Swimwear Collection for Breast Cancer Awareness Launches June 3rd
Venice, California, Tuesday June 3, 2014 — Surf-inspired women’s active swimwear brand Calavera is set to launch a collection of limited edition tattoo print suits, designed by renowned artist Kim Saigh of television series LA Ink. For each suit sold, 50% of profits will directly benefit the Keep A Breast Foundation, supporting their mission of breast cancer eradication by educating young people about prevention, early detection, and cancer-causing toxins.
In order to support Keep A Breast, Calavera Founder Anna Jerstrom recruited the talents of renowned tattoo artist Kim Saigh; the result is a feminine and iconic floral print, inspired by the significance of this charitable partnership. In the lead up to the launch, Anna showed her commitment and passion for the program, by having Kim Saigh tattoo the signature print on her torso.
The pink, black and grey tulip motif will be available in two styles; Calavera’s best selling “Siren” bikini top (USD $65) and the one-piece “Leotard” suit (USD $126). From June 3rd, both styles will be available for sale online via the Urban Outfitter’s fitness and outdoor apparel division, Without Walls (withoutwalls.com) and the Calavera website (calaveraswimwear.com).
“Regardless of size, shape or scars, every woman’s body is a work of art. My hope is that women will wear these swimsuits with a sense of empowerment, beauty and strength,” says Calavera Founder Anna Jerstrom.
Calavera also joined forces with renowned photographer Alberto Guglielmi, to produce a short film that visually portrays the story behind the limited edition print; from being tattooed on Calavera’s founder, being body painted on to the chest cast of a breast cancer survivor, and finally being created into a one-piece swimsuit, worn by actress and avid surfer Tanna Frederick. Professional longboarder and esteemed photographer, Kassia Meador concludes the video with an important message reading, “every woman’s body is a work of art.”
About the launch event: To launch the collection, Calavera will host a cocktail event and film screening at creative design agency space, Nouvelle Vague (701 Venice Boulevard, Venice, CA) onTuesday, June 3rd, from 6pm to 8pm. Limited edition temporary tattoos of the Kim Saigh print will be applied to guests and the short video produced by Alberto Guglielmi screened for the first time. A customized piece of breast cast art, molded from the survivor featured in the video (casted by Shaney Jo Darden and painted by Kim Saigh) will be available via silent auction. Breast cast art is an ongoing initiative developed by Keep A Breast; taking formation plaster casts of women’s chests, and developing them into customized works of art. DJ MisterG will be playing the night’s tunes, while refreshments will be supplied by Vita Coco and Bon Affair spritzers. A “Cirque Du Soleil” aerial performer Sarah Moser will welcome guests, performing tricks in the Calavera leotard suit.
This is the latest in an ongoing collaboration between Calavera and Keep A Breast. In September 2013, Calavera hosted a “Surfing for Survivors” event at Santa Monica beach, throughout which Keep A Breast cancer survivors took to the waves, with the same vigour and bravery they used to manage their illness.
Shaney Jo Darden, KAB Founder says of the partnership, “Calavera and The Keep A Breast Foundation are two innately aligned brands, brought together by their similar missions to inspire and support young women. I hope this tattoo print suit will be worn as a reminder for women to stay active, get educated, and be empowered.”