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Yamaha Motor Corporation Parts and Accessory Group U.S.A. Launches New E-Commerce Site: Meet Ya There!

Consumer-oriented www.ShopYamaha.com offers apparel and accessories for all Star and Yamaha motorsport categories

KENNESAW, Georgia, December 9, 2014 — Yamaha Parts and Accessories, a division of Yamaha Motor Corporation, U.S.A., today announced the launch of a new e-commerce website. For the first time ever, www.ShopYamaha.com gives consumers the ability to purchase high-quality Yamaha apparel and accessories at a single online destination.

The responsive site features a clean and modern look with high-resolution product and lifestyle imagery. Consumers can quickly and simply shop their favorite Yamaha Motor products. Among the site’s initial offerings are riding gear, fashionable brand apparel, and high-quality accessories for Yamaha on and off road motorcycles, ATVs, snowmobiles, side by sides, and personal watercraft.

“Just in time for the holidays, we created www.ShopYamaha.com to provide consumers with a one-stop shop for all things Yamaha,” said Frank Pittman, Vice President, Customer Support Group, Yamaha Motor Corporation, USA. “From stocking stuffer accessories like off-road riding gloves to top-of-the-wishlist items like snowmobile heated grips, the shop has something for every motorsports or Yamaha enthusiast.”

Need a sharp new replacement for an off-road helmet? The Gamma Off-Road Helmet by ONE Industries® is a sleek new arrival in the online store. Looking for that perfect present for the enthusiast who’s a watch collector? Yamaha Factory Racing watch by TW Steel® is a Christmas gift they are sure to love. Antsy to show off the new snowmobile for the season? Fill out the entry fields on the Snowmobile Accessories section of www.ShopYamaha.com to browse products designed for specific years and models.

www.ShopYamaha.com offers an easy-to-use dealer locator and allows site visitors to keep track of preferred dealers by creating an account. Adding to convenience for holiday shoppers, the site features a wishlist function and responsive customer service.

GYTR – Genuine Yamaha Technology Racing, Performance accessories, Yamaha Genuine Accessories, Star Custom Accessories, and apparel products are available at www.ShopYamaha.com.

For more information on Yamaha Motor Corporation, U.S.A. please visit http://www.yamaha-motor.com/.

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About Yamaha Motor Corporation, U.S.A.
Headquartered in Cypress, California, Yamaha Motor Corporation, U.S.A. (YMUS) is a leading distributor in the motorsports market, with the most diversified line of such products in America. Yamaha’s ever-expanding product offerings include motorcycles, ATVs, side x side vehicles, personal watercraft, snowmobiles, boats, outdoor power equipment, accessories, apparel, and much more, which are sold through a nationwide network of dealers in the United States.

Yamaha products are recognized the world over for superior quality in design, technology, craftsmanship, and customer-oriented services. These products and services under the brand name of Yamaha are highly regarded by a large number of professionals, institutions, business people within the related industries, and consumers as the best available.

For more information on Yamaha, visit www.yamaha-motor.com.