Years back a group of close friends went on a journey starting from the rainy hills of Ireland, down to the plains of Africa, and ending back home in the USA. We found ourselves recapping the crazy ventures that was filled with fun, good people, risky missions, unpredictable paths, and stories that set the bar for how we wanted to live our lives. One of the tribal chiefs that helped guide us used the word “Ethika” to describe our wolf pack of friends. Soon after, we trademarked the word, which symbolized our way of life and every mission from that point on.

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