Today marked the start of the 2012 season in Orlando, Florida, as Surf Expo once again rolled into town bringing new gear, lots of promo girls and even more ‘Not Beer’.

As this is an industry only event, we took it upon ourselves to snoop around on your behalf to bring you the latest developments in wake before anyone else. There will be plenty more details throughout the week, but for now take a look at the gallery stacked with new boards, skates and boots from the lines of Ronix, Slingshot, Liquid Force, Hyperlite, Remote and CWB. It’s going to be a big week, and with Parks’s Roast courtesy of Red Bull in a couple of days, the party is only going to get bigger!