August 14, 2014 — Surf Expo is proud to announce that Alliance MultiMedia will once again be the presenting sponsor of the show’s Wake Lounge, and marks the return of the popular “Premieres and Beers” event in the Lounge on Thursday and Friday afternoon.

Located in the heart of the massive wake marketplace of the September show, this 20-foot by 50-foot Lounge will feature the latest wakeboarding video content from around the industry.

“We are excited to again be partnering with Alliance as our Wake Lounge sponsor this September,” says Surf Expo Show Director Roy Turner. “Content has become a critical area of any business’s success and nobody does a better job of creating and distributing content than the Alliance crew. We look forward to the footage they will share, as well as the content they will produce during Surf Expo.”.

New HD video content from Alliance and many of the flagship brands in the wakeboarding industry will be released each evening in the lounge.

“The Wake Lounge last year was absolutely packed on both afternoons for Premieres and Beers, so needless to say we were very happy with the results of the partnership with Surf Expo. We are confident that we will far exceed the crowds, camaraderie and conversations we had last year. So come out for a cool beverage and the best video content available during the show” said Bill McCaffray of Alliance MultiMedia.

In addition, Alliance MultiMedia will also be the presenting sponsor of Board Demo Day, held September 3rd at Orlando Watersports Complex. Supporting the wake and stand up paddle markets, Board Demo Day allows a retailer to ‘try it before they buy it’. The event also gives exhibitors valuable face-to-face time with their key retailers while they demo new boards, paddles and equipment.

Buyers are encouraged to pre-register online at surfexpo.com.

About Surf Expo
Surf Expo is the global watersports and beach lifestyle tradeshow. Produced in January and September each year, the shows draw buyers from specialty stores, major resorts, cruise lines and beach rental companies from across the U.S., and 71 countries. Surf Expo features approximately 2,500 booths of apparel and hard goods and a full line-up of special events, demos, fashion shows, and annual award ceremonies. The 2013 shows were named among Trade Show Executives Fastest 50 for growth in attendance, number of exhibitors and net square footage in addition to being named The Fastest Growing Tradeshow for Attendance by TSNN. For more information visit www.surfexpo.com. All shows are open to trade only.

About Alliance MultiMedia
Alliance MultiMedia was founded over 13 years ago focused on creating authentic content to help grow the sports of wakeboarding and wakeskating. Today Alliance is a trusted source for quality, timely and insightful content, production and marketing services inside and outside of the action sports market across multiple media platforms – print, digital, video, television, photography, events and full creative services. For more information visit www.alliancewake.com.