Come check out the new SH+T!

Booth 847

SPY+ will be debuting the newest additions to our premiere lineup of premium eyewear at Surf Expo in Orlando, FL January 6-8th, 2011.

We’ve got a little bit of something for everyone…come getta’ piece!

The all-new Borough combines vintage styling with unique treatments delivering a piece the hipsters can be proud of.

The Mason is SPY+’s newest take on the semi-rimless sunglass. A true evolution of SPY+’s popular Tice frame, this acetate piece is a great addition to your face.

The Parker is a classic metal aviator frame equipped with awesome fin-shaped temple arms. A cool twist on a traditional frame.

Simple and solid. The Dirk is the newest addition to our steady series. Go fast. Rock hard.

We are proud to announce the SPY+ Ken Block collection. Already a legend in the action sports world, as well as founder of DC Shoes; Ken is now an official ambassador of SPY+. Dropping Summer 2011, SPY+ Ken Block collection of eight premiere styles reflect the spirit of all things Block. This is your chance to join the Block party.

SPY+ has also entered into a partnership with West Coast Customs, whether you know them from Pimp My Ride or Street Customs; these guys are the kings of customization. This partnership delivers a unique collection with elaborate yet understated detailing executions to deliver a truly custom collection.

Live thru our lens…

SPY+ Optic was created by a passionate group of action sports and motor sports enthusiasts who quickly attracted the attention of the world’s best athletes. Based in Southern California, at the crossroads of an emerging Action Sports culture in the mid-nineties, the SPY+ brand was born. Representing our unique position as an entity immersed in Boardsports, Motor sports, Fashion and Culture; SPY+ is the Brand that invites the world to “Live Thru Our Lens.”

The SPY+ brand has supplied not only the fashion to suit your passion; it has been a market leader in eyewear related technology. The SPY+ Scoop® venting system combats lens fogging by promoting airflow between the lens and the wearer’s face. SPY+’s polarization treatments supersede existing eyewear standards with its premium injected Trident polarized lenses. The lenses effectively eliminate more than 99 percent of blinding glare for precise, unobstructed vision. Look for SPY+ to keep pushing the boundaries for both taste & technology! Stay on top of all the biz at