LF welcomes Greg Miller to the family as North East Sales Rep

Date: 5/10/10

Liquid Force is pleased to announce the newest addition to the US sales team, Greg Miller.  Greg has taken over as sales rep for Liquid Force and Straight Line Sports in the North East.

Greg has been a sales rep in the Watersports Industry since 2001 with various brands.  Prior to his current role as rep he was a wakeboard and water-ski instructor for 3 years.

“We’re very excited to have Greg on board.  We feel his presence will help grow our relationships with current accounts and make sure that the LF standard of customer service and support is firmly present within the territory,” States Don Wallace, VP of Sales and Marketing for LF and Straight Line Sports. “Greg’s strong work ethic, extensive knowledge of the sport and product, and existing relationships with dealers in the territory were the determining factors in making our decision.  We believe that he will not only help grow our brand presence in the territory but he will also help our dealer’s grow their business.  The NE is a tough territory based on the short selling season and dealer’s need all of the help they can get to capitalize on every opportunity that comes their way.  Greg’s job will be to make sure they don’t miss any opportunities and have all of the resources they need.”

Greg had this to say about his new role, “Becoming the NE Sales Rep for Liquid Force is an unbelievable opportunity for me!  I am excited to take LF to unseen levels within the territory and am anxious to get dealers and customers on the product.”

About Liquid Force
Founded in 1995, Liquid Force quickly became the leader in wakeboard products and apparel.  Liquid Force is dedicated to relentless innovation, progressive design, maximum functionality and unparalleled quality. Supported by a superior team of athletes, Liquid Force events include the Free For All series and world famous BROstock.  For more information, please visit www.liquidforce.com

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