Cole Vanthof (@colevanthof) Named as the Editorial Director for Alliance Wake

Atlanta Native Cole Vanthof has been named as the Editorial Director for Alliance Wake. Cole will carry the direct responsibility for all content and editorial direction for Alliance Wake social media,, and Alliance Wake Magazine.

Cole Vanthof grew up as a wakeboarder in the greater Atlanta area and has been acting as the Alliance Wake Producer-at-Large for the last two years. Cole is ingrained in the epicenter of the sport in Orlando and has proven that he is part of the pulse of wake sports and helps to guide the way people perceive it. When you layer in his relationships with the athletes and the industry Cole is the best fit to act as the lead for Alliance Wake content looking forward. Cole is a rider and he approaches every part of his job with his experience and beliefs as a rider. So his vision for where Alliance needs to go and who we need to be working with is second to none.

Bill McCaffray, Principal at Alliance MultiMedia said, “As the landscape of current media changes every day, we are consistently adjusting how and where we disseminate our premium content and Cole has an incredible handle on technology, cameras and who we need to be working with. It is a new concept to have a video producer as the editorial lead for any endemic media brand, but video is clearly what our audience wants from us and Cole is the guy to lead that charge and deliver the best content in the market.”

“Cole is epic. Coming from the sport and being active on the front line, Cole truly connects with the community. He cares about the sport, how it’s represented and what that looks like through quality content. That’s a unique combination in today’s wake media given most producers are specific to one agenda, not the industry as a whole and this shines through the authenticity of his work. I mean, let’s be real, we hired Cole for his hair and smile.” Corey Marotta, VP of Sales and Marketing added.

“Being able to create has always been an outlet for me but I never thought I would be doing so with some of the best people in the industry,” said Vanthof. “Stoked on this new opportunity with Alliance Wake to help lead wakeboarding in the right direction.”

For further information please contact Bill McCaffray –