Unfinished Business | … 20 Years Later With Brian Grubb
With little hesitation, Brian Grubb took aim at this rail on his wakeskate and on the first attempt nearly went full-pull, sending the rest of Pointless into a frenzy. Although it wasn’t a complete “make”, the attempt alone would define not only Pointless, but Grubb’s future path. At that very same moment Grubb was stamping his mark on wakeskating, we at Alliance Wakeboard Magazine were putting together our inaugural issue – most importantly, selecting our first cover. The cover of any magazine is the most coveted, and celebrated, form of recognition in any board sport. We understood that our first cover had to be a statement. Not only as an image, but as a direction, and ultimately, a VOICE. Grubb’s attempt at THIS rail, on a wakeskate, was a defining moment not only for him, but perfectly timed for the statement and history Alliance hoped to make. For us, choosing the image was undeniable and when the cover hit there was no question: Alliance, Grubb and Pointless were moving the sport forward in a new way. This was not only our first cover, but Grubb’s as well. Pointless would soon debut Incomplete, and Grubb would earn Alliance’s first coveted Rider of the Year award. That’s a lot of history for one move, and a magazine cover that wasn’t a make.