If you haven't seen the new Rolling Stone (which you probably haven't since people apparently don't subscribe to magazines anymore) winching made the Hot List as the "Hot Scary Sport." Of course, they failed to identify wakeskating as the actual sport, and the dude in the line drawing seems to be wakeboarding, but since they quote Kyle Walton and call him a Messiah, I'm pretty sure it's what they they mean.
Check out the Rolling Stone write up here. http://www.rollingstone.com/news/coverstory/24604682/page/9
And if you want to hear some back story/speculation about how this came to be, wakeskating.com is the spot. http://www.wakeskating.com/forum/viewtopic.php?t=24313
Someday, the mainstream media will get it right. But considering they are still massacring skateboarding every time it gets mentioned, I wouldn't hold your breath.