Alliance 2017 Rider of the Year, Steel Lafferty, joins the Connelly Collective!

Lynnwood, WA. (February 22, 2018) – Connelly Skis, a renowned water sports and towables brand of more than 50 years, welcomes professional athlete and 2017 Alliance Wake Rider of the Year Steel Lafferty to their elite wake team.

Lafferty’s expertise on the water and influence in the industry have driven him to be one of the sport’s most reputable athletes and well-known figures. Coupled with his prominent social media presence, Lafferty’s addition to Connelly will seamlessly integrate with the brand’s new direction and strategy.

“I’m stoked to associate with a company that has supported water sports since the beginning,” Lafferty said. “My goal was to sign with a company as a partner, not just a rider, and one where I can make a difference and implement my own creativity. With Connelly, I’ll be able to promote my ideas so that my fans will be able to ride what I do.”

As an industry influencer, Lafferty’s ability to connect people of all different sports and levels aligns with the #connellycollective initiative to bring more unity to water sports. Lafferty reflects Connelly’s confidence, boldness and success on the water and embodies the true spirit of the business.

“We believe Steel perfectly personifies the ethos of the Connelly brand,” Jay Quam, VP of Sales and Marketing at Connelly Skis says. “He’s more than just a sensational athlete, he’s funny, relatable and engaging, and he’s exactly what we need to take Connelly to the next level.”

About Connelly Skis, Inc.

Based in Lynnwood, Washington and founded by Pat Connelly, Connelly Skis, Inc. was established in 1965 and originated with a simple line of slalom ski models. What started as a garage operation quickly evolved into a worldwide brand and business. To this day, Connelly boasts hand built-craftsmanship in the U.S. with 50 years of research and development behind each design and staff that have been dedicated to water sports for more than 40 years. As a result, the company boasts numerous regional, national and world records on their skis and is considered one of the leading water sports brands worldwide. For more information, please visit