Gina Duffy, Founder of SheShreds.co Named One Of 2014’s Top 30 Women To Watch and
Charters Organization To Benefit Female Wakeboard Athletes Globally
Salt Lake City, UT, May 14, 2014 – Within just a few short months of launching SheShreds.co, a sports
revolution packed inside a retail enterprise, founder Gina Duffy is named one of Utah’s 30 Women to
Watch and charters the IWWA, International Women’s Wakeboard Association. Waging war on the
male-dominated status quo is a side effect of her deep-rooted mission, to empower women in action
sports. She is charging forward and the world is taking notice.
Duffy’s mission has garnered interest worldwide from endemic and non-endemic outlets like
Snowboarder Magazine, Alliance Wakeboard Magazine, Wakeworld.com, and now Utah
Business Magazine has named her one of the top ‘30 Women to Watch’ in 2014.
“The attention is humbling,” Duffy states, “but it only inspires me to take the movement further
as different segments of the action sports industry continues to take notice.”
Immersed in the world of competitive wakeboarding, and throughout the culture of the sport,
female athletes are often treated as second class. Most recently, The Pro Wakeboard Tour, part
of the point’s race toward the highest divisional titles the sport has to offer, dropped Pro Women
from this year’s tour leaving the world’s highest level female wakeboarders high and dry.
This slight by the presenting entities with no warning just weeks before the competitive season
starts inspired some big talk and action from the women in Wakeboarding. Seeing the need
internationally, Duffy pulled together the sport’s top female athletes to charter the International
Women’s Wakeboard Association, IWWA, where she sits as vice chairman. Championing the
cause, Duffy hopes to affect industry wide change and forward the progression.
With broken bones to prove it, Duffy has non-competitively enjoyed and participated in the sport
for many years. Her love for the sport and connectivity to some of its most inspiring female
riders caused her to lend her hand and business prowess to get the IWWA off the ground. “This
is only the beginning,” explains Duffy.
The IWWA’s mission is to become the strong voice for females in wakeboarding, demanding
access to the sport, fair treatment at all levels of competition, and an organized front to grow the
sport for females.