March 2nd, 2011 by pressrelease

HYPERLITE INKS PARTNERSHIP WITH NAUTIQUE BOATS!

Hyperlite is excited to announce its new partnership with fellow industry leader Nautique Boats.  Nautique is now the “Official Towboat” for Hyperlite Wakeboards. Both Hyperlite and Nautique share a passion for developing innovative and performance minded products. The two brands have always shared a similar strategy in supporting the grass roots of our sport. Quality and trust are virtues each company strives to attain, and now we can do so together.

“Having Nautique Boats in our key regions this summer ensures our retailers and consumers will have the best experience while getting to ride our latest Wakeboards, Skates and Surfers, and of course our new System Binding,” said CJ Vhalovich, VP of Sales.

The synergies between Hyperlite and Nautique are many, and when you consider we share a future with Shaun Murray, JD Webb, Jimmy LaRiche, Brandon Thomas, and of course Scott Byerly, this partnership is one for the ages.

“Nautique Boats have always been a leader in the wake industry,” stated Hyperlite Marketing Manager, Greg Nelson.  “Partnering with Nautique is not only super cool, it’s a strategic alliance enhancing our efforts to get riders out on our cutting edge Wakeboards and System Bindings, behind superior boats – Nautiques.”

In select regions across the country Nautiques will be in tow, providing our retail and consumer base the opportunity to ride behind the industry leading Nautique Boats. Stay tuned for your opportunity to experience Hyperlite’s new System Binding and extensive board line during Hyperlite’s System Sessions Tour. Together we’re also focused on providing entertaining podcasts with our mutual athletes, and delivering the best in high-end competition with events like the Masters.

For more information, visit both www.hyperlite.com and www.nautique.com

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