SPYInc. today announced a multi-year sponsorship deal with Bob Soven, 2011 Alliance Wakeboarder of the Year, self-proclaimed “World’s Tannest Redhead” and all-around wakeboarding funny guy.
“Bob is one of the smoothest and most stylish wakeboarders on the water,” says Aaron Grace, SPY Wake Team Manager. “He lives for a good time and doesn’t take things too seriously—but he has an incredible competitive streak, as well. He’s an amazing addition to the team … a perfect fit.”
Soven stands-out from the crowd through providence: He’s a redhead that can bronze with the best of them, his personality is as untamed as his ginger locks, and he’s equally adept at pulling pranks as he is innovating tricks in the water—most notably the “trifecta” and “billion dollar baby.”
Soven’s bag of personal oddities offers-up a veritable bottomless pit of entertainment, and his comic book existence will be juxtaposed with that of Snooki and 16-year-old moms when Wake Brothers airs on MTV this June. The show focuses on the Soven brothers’ “sibling rivalry on steroids,” as Bob tries to eclipse his pro-wakeboarding big bro in and around the lagoon.
“SPY is the shit,” says Soven. “I’m super pumped to be a part of the vision that is SPY. Can I say ‘shit?’”

Follow Soven’s antics on the Twittersphere @TheRealBobSoven. For more information about SPY, log-on atwww.spyoptic.com and www.facebook.com/spyoptic.
SPYInc. today announced a multi-year sponsorship deal with Bob Soven, 2011 Alliance Wakeboarder of the Year, self-proclaimed “World’s Tannest Redhead” and all-around wakeboarding funny guy.
“Bob is one of the smoothest and most stylish wakeboarders on the water,” says Aaron Grace, SPY Wake Team Manager. “He lives for a good time and doesn’t take things too seriously—but [...]
February 22nd, 2012 at 9:16 pm
please bring back wakepants with Shane… no one needs to see that.
February 23rd, 2012 at 10:25 am
that’s jet pilot not Spy
February 23rd, 2012 at 12:32 pm
u both SUCKKKKKKKK
February 23rd, 2012 at 12:50 pm
you’re the one still doing supermans and tumble turns
February 23rd, 2012 at 1:06 pm
at least i have street cred while up in this piece (i.e. behind bars)
February 24th, 2012 at 12:52 pm
Yeah, but none of you have been on a Wheaties box like me!
February 24th, 2012 at 2:34 pm
haha crackhead!
February 24th, 2012 at 6:18 pm
Great riding! Your setting an example for little dudes, get some type of floatation on. Water-wings, ski-ring thing an inflatable floaty dinosaur or what about 100 key chain floats that says “right or wrong, I’m still the captain”.
March 2nd, 2012 at 11:35 am
YOU’RE setting a bad example for the little dudes with your grammar SG.
May 19th, 2012 at 10:24 pm
my little red head loves seeing a ginger like you and that little red headed kid on the cover of kids sports illustrated, he’s 8 and says he is going to follow in your footsteps representing the adventurous red heads.