Sal Masekela Announces TSO Studios, Signs Paul Rodriguez
February 8, 2011 – ESPN X Games host Sal Masekela today announces the launch of TSO
Studios, a new media company specializing in action sports how-to video apps for mobile
Masekela also announced that TSO has added skateboarding icon and 3-time X Games Gold
medalist Paul Rodriguez to their rapidly expanding roster of athletes. “Weʼre setting the bar as
high as we can by signing athletes like P Rod. Riders that arenʼt just the best in the world, but
that also really want to give hands-on, personal instruction to help riders at all levels progress,”
said Masekela. TSO and ROAR, a Beverly Hills based talent and brand management company
that represents both Masekela and TSO, are aggressively pursuing world class talent to join
Rodriguez on the TSO team in everything from skateboarding and snowboarding to surfing,
motocross, and BMX.
Each TSO instructional app will include preloaded beginner, intermediate, and advanced tricks
by a featured TSO team rider as well as additional Pro Sets from other TSO pros that can be
purchased via an in-app store. The store is built directly into the app and will be updated
monthly with Pro Sets from the best riders in the world.
Using their proprietary 5 Light Progression System™ with integrated video and step-by-step
written instruction, TSO, aka The School Of, will help riders build the proper foundation needed
to master tricks at every level across all action sports. All pros have their own techniques and
tips for landing tricks and TSO will give users unprecedented mobile access to lessons from the
worldʼs best – at their favorite skate spot, at the beach, or up on the mountain.
An avid rider himself, Masekela said, “We live in an era where every participant in action sports
is used to having access to everything right at their fingertips. And that was the driving force
behind the creation of TSO – 24/7 access to instruction from the best riders in the world, all in
the palm of your hand.”
TSO has also built an impressive team of riders from the wake world including Australian
superstar Harley Clifford, TransWorldʼs Wakeboarder of the Year in 2010; action sports legend
Parks Bonifay; World Champion wakeskater Reed Hansen; World Wakesurf Champion Drew
Danielo; TSO partner Corey Bradley; up-and-comer Steel Lafferty; and the always stylish Ben
Greenwood. Look for TSO WAKE to drop in mid February.
The School Of is in session. Ride TSO.
ABOUT TSO STUDIOS
TSO Studios is a recently formed new media company specializing in action sports how-to video apps for mobile devices. TSO is represented by ROAR, a Beverly Hills-based talent and brand management company with offices in Nashville, Atlanta, and New York.
ABOUT SAL MASEKELA
The often imitated but never duplicated Sal Masekela is the long-time host of both the Summer and Winter X Games on ESPN as well as an avid surfer, skater, and snowboarder. Sal joined Team TSO in the summer of 2010 bringing his vast experience in the action sports world as well as an overwhelming enthusiasm for helping riders improve their skills. Masekela is represented by ROAR, a Beverly Hills-based talent and brand management company with offices in Nashville, Atlanta, and New York.