THE NEW S+!T
Preview SPY’s Entire Spring 2011 Collection
ASR SAN DIEGO
Media Appts: Valerie Gee
LIVE THRU OUR LENS
SPY Optic was created by a passionate group of action sports and motorsports enthusiasts who quickly attracted the attention of the world’s best athletes. Based in Southern California, at the crossroads of an emerging Action Sports culture in the mid-nineties, the SPY brand was born. The Cross, a symbol commonly used to denote faith, is for SPY a signal rather than a symbol. Representing our unique position as a nexus entity immersed in Boardsports, Motorsports, Fashion and Culture, SPY is the Brand that invites the world to “Live Thru Our Lens.”
The SPY brand has supplied not only the fashion to suit your passion; it has been a market leader in eyewear related technology. The SPY Scoop® venting system combats lens fogging by promoting airflow between the lens and the wearer’s face. SPY’s polarization treatments supersede existing eyewear standards with its premium injected Trident polarized lenses. The lenses effectively eliminate more than 99 percent of blinding glare for precise, unobstructed vision. Look for SPY to keep pushing the boundaries for both taste & technology! Stay on top of all the biz at spyoptic.com.