Supra Boats Earns 9th Consecutive Excellence in Customer Satisfaction Award
The National Marine Manufacturers Association (NMMA)just announced Supra Boats @Supra_Boats as a recipient of the 2014 Marine Industry Customer Satisfaction Index (CSI) Award for excellence in customer satisfaction. For 9 years in a row this high performance wake boat brand built with refined interiors and precision engineering has achieved an excellent customer satisfaction rating from Supra boat owners. Supra Boats is one of the only high performance water sports boat manufacturers who has maintained over 90% customer satisfaction for the 2013/ 2014 reporting period and achieved this level of excellence for nine years consecutively. Supra Boats is extremely proud to be recognized for excellence in customer satisfaction once again, as part of NMMA’s Customer Satisfaction Index (CSI) program. Supra Boats, where passion meets precision.
Supra Boats was acknowledged Monday morning during the annual Industry Breakfast at the 2014 International BoatBuilders’ Exhibition and Conference (IBEX) in Tampa, FL.
The Marine Industry CSI Awards honor manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat the period between April 1, 2013 and March 31, 2014. Participating manufacturers surveyed all new boat buyers during this period. For this reporting period, the program surveyed nearly 60,000 consumers.
“There are almost no words to express how extremely proud we are to receive this award, let alone nine years in a row. But our true reward is the extreme level of satisfaction we have been able to create for the passionate water sports boaters who choose the high performance of Supra boats,” explains Rick Tinker, President of Supra Boats. “We build boldly designed precision engineered tow boats with a team who prides themselves on continuous improvement to serve the customer completely.”
“Customers are inseparable from a company’s success, and this year’s CSI award recipients have embraced this fundamental understanding by cultivating an exceptional ownership experience,” notes Robert Newsome, director of engineering standards for NMMA. “We congratulate Supra Boats for their dedication to their customers and commitment to enhancing the boating lifestyle.”
NMMA launched its CSI program in 2001 to provide boat and engine manufacturers with an independently measured, cost-effective means of improving customer satisfaction in the boating industry. Since the program’s inception, more than 600,000 surveys have been sent out to new boat and engine customers, allowing participating manufacturers to monitor customer satisfaction on an ongoing basis, and to benchmark themselves against the industry and their competitors.
About NMMA: National Marine Manufacturers Association (NMMA) is the leading association representing the recreational boating industry in North America. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers throughout the U.S. and Canada. The association is dedicated to industry growth through programs in public policy advocacy, market statistics and research, product quality assurance and promotion of the boating lifestyle. For more information, visit NMMA.org.
About Supra: Supra Boats fuels passion for water sports with high performance, bold designs and interior refinement achieved through precision engineered tow boats. The flagship wakeboard boat brand manufactured by Skier’s Choice Inc, Supra boats are the result of a quest for continual improvement in every aspect of boat building. 34 years of award-winning tow boats prove that fact, but you wouldn’t know it by their unrelenting attention to detail. Everything from wake performance to ride and handling to interior refinement to production processes to the ownership experience is constantly being improved. Supra builds high performance wake boats with a level of precision only matched by your extreme passion for water sports. Supra Boats, where passion meets precision.