Store #45 at

Plaza Bonita Mall

March 23, 2008

Carlsbad CA, No Fear’s Vice President of Marketing, Britt Galland announced today that the company’s newest retail store will open its doors in early April, 2008 at the Plaza Bonita Mall in San Diego’s South Bay region. Plaza Bonita is a busy mall that serves communities on both sides of the Border, Galland said. ”Our store is located in a new section of the recently expanded mall, so we’re anticipating steady traffic and sales even with the sagging economy.” The new store in the Plaza Bonita Mall represents the 45th No Fear retail outlet operating in California, Nevada, and Arizona. In the coming months, No Fear plans to open its first retail store on the East Coast in Florida.

About No Fear

Like the athletes who compete in them, No Fear believes that sports are as important as life itself. It’s about supporting the athletes we believe in and helping them to overcome fears and faults to achieve their hopes and dreams. No Fear is passionate about sports and the lessons and values they instill in the people who live for them. Since 1990, No Fear has been supporting and promoting forms of individual sports that celebrate the human and competitive spirit.
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